62% of GMs say third party websites represent 10-40% of total online sales. 62% of GMs say third party websites represent 10-40% of total online sales.



Agree or Disagree?
Staying on this wave of positivity let’s take a look at general manager sentiment. It would seem that the majority of general managers agree that the industry is in good shape, with hotels improving their services, pay rates remaining generous (although you could argue opinion is split on this one!), governments supportive and laws not restricting hotel operations ( although it seems the respondents in Bahrain disagree with this).

However, the one area where there is clearly an issue is having enough national staff and attracting national staff to the hospitality industry.

When asked if they employed enough national staff at their hotel, a staggering 70% of respondents disagreed with this. Eighty percent disagreed that it is easy to hire national staff. This is clearly a situation that still needs a lot of time and focus, to the benefit of both hospitality companies and the regions they work in.

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But the overall impression this year is one of positivity. The general managers who responded feel that competition is the biggest challenge, but isn’t that exactly how it should be.

The region’s biggest hope is for all Middle East hotels to be able to enjoy the stability and prosperity they deserve, leaving our general managers to worry more about new openings, rather than any continued instability.

Fingers crossed next year the only issues will be hotel-related.

Stat attack
- 17.5% of GMs who receive 10-20% of their sales through social media channels.
- 84.5% of GMs say tackling environmental issues at their hotels is high on their agenda.
- 51.7% of GMs aren’t happy with their current salary package.
- $16,000+ Monthly salary earned by 13.8% of GMs.
- 63.88% of GOP comes from rooms division.