What trends are we going to see at the show this year?
As the most influential annual trade show for the food and beverage industry, accommodating more than 4500 exhibitors and welcoming more than 80,000 trade visitors, Gulfood is the perfect platform for industry leaders to showcase the latest innovations, discuss the latest trends and address and find solutions for key challenges in the industry.
This year in particular, the focus will be on addressing challenges related to food security — a sensitive topic, especially for the Arab countries where we can see an unprecedented increase in population-driven consumption correlated with a heavy reliance on imports.
The awareness of healthy living is gaining traction around the world, generating increased demand for wellness foods. This trend is driving strong growth for functional foods, natural products and organic foods.
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Rising affluence levels in the GCC region has led to increased demand for protein-rich foods, particularly meat. With fast-growing Muslim populations around the world, the demand for Halal food is growing at an exceptional rate.
As a result, the need for standards and certification is more important than ever. Whether related to food security, healthy nutrition or Halal standards, the focus will be on innovation across the board, on finding solutions and new ways of addressing challenges and responding to consumer demand in an effective, coherent and responsible way.
How can exhibitors maximise their Gulfood experience?
A visit to the website is a must before the start of the show — the website is updated daily with the most relevant and helpful information, and includes a dedicated section for exhibitor news.
Also, the Gulfood mobile app, available for iPhone, Android and Blackberry devices, enables users to navigate the show, and includes an interactive map that finds interesting products and guides visitors to them using the latest way-finding technology.
Users can also learn about the various conferences and competitions taking place at the show, receive news alerts from organisers and set meeting reminders. ‘Gulfood Connexions’, an online networking and diary management tool for both exhibitors and visitors, will help members look for potential business leads and book meetings ahead of the event.
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