Five top tips for maximising spa revenues |
Helen Merchant, owner, International Spa Consultancy speaking at the Hotelier Middle East Spa & Wellness Forum.
5. 12-month memberships
Get people to sign up for 12-month memberships so that revenue is split evenly over the year. It is better to have sustainable revenue of 30% over the course of the year rather than 40% for one month and then a huge dip for the other 11 months.
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