Action Hotels and UK-based Whitbread plc have announced plans to grow the midscale Premier Inn brand across the Middle East.
Premier Inn will undertake long term management contracts for four new Premier Inn branded properties owned by Action Hotels, which are due to open by 2016.
The upcoming properties include a 166-room Premier Inn Sharjah King Faisal Road due to open in late 2014; a 100-room Premier Inn Jeddah due to open in 2015; a 119-key Premier Inn in Bahrain’s Diplomatic area set to launch in 2015; and a 245-key Premier Inn Dubai Healthcare City due to open in 2016.
Commenting on the new properties, Premier Inn Middle East & Africa managing director Darroch Crawford said: “Premier Inn already has five hotels operating in Dubai and Abu Dhabi and the brand is proving very popular with customers who are looking for great value accommodation and a great quality product. We are delighted to be partnering with Action Hotels to introduce the Premier Inn brand to new countries and significantly increase our presence in the region.”
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Action Hotels CEO Alain Debare said: “We have established a strong hotel business which is well-placed to take advantage of the significant growth opportunities for branded economy and midscale hotels across the Middle East. Our partnership with Whitbread’s Premier Inn brand will enable us to strengthen our leading position in the region.”
Action Hotels will invest approximately AED378 million over the next two years as it builds and develops the new hotels, which will create 170 new jobs.
Premier Inn Abu Dhabi International Airport Hotel was the brand’s most recent opening in the region.
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