Melitta key account manager international Falko Pluckebaum believes the market is full of innovation at the moment.
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Coffee as an art
Taste is one thing, but as we “eat/drink with our eyes first”, in the fast-paced world of coffee, the barista “pretty up” process should adhere to cleanliness and overall appeal, according to Godinho. “Free-pour latte art skills take little to no extra time by the hand of an exceptional barista and are an impressive added bonus,” he continues to say.
He reveals: “Fast free-pour designs such as the tulip, rosetta and hearts can be truly impressive to watch in progress and appreciated when served.”
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A barista is an artist as opposed to a coffee machine that dispenses coffee on the push of a button says Pantry Café’s Kalwani and therefore are “required to add value to their beverages, not only with quality, but also with aesthetics”. “Customers appreciate that baristas put creative effort in to design their lattes or cappuccinos.”
Plückebaum heartily agrees and says if the “presentation of the drink is good,” it leads to “a smile on the customer’s face”.
Mejia adds however that at Baker & Spice “we have our own in-house coffee artist, but if we didn't I would not view it as important”, while Coffee Planet’s Wade says the Middle East is in the early stages of the coffee scene.
“People are still interested in the way coffee looks with less interest in the actual taste, but I definitely see that changing,” he adds.
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