Melitta key account manager international Falko Pluckebaum believes the market is full of innovation at the moment.
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Traceability on Trend
Knowing where products are from is an increasingly common demand from consumers and coffee is no exception. “Customers are concerned about coffee beans as awareness is increasing,” says Kalwani.
“This is due to several factors; one being trends like barista competitions in the region, as well as the introduction of specialty coffees by leading coffee suppliers and cafés.”
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Godinho agrees and says many UAE residents are gradually becoming more aware of bean origins and their flavour characteristics.
“Yet, there remains a common misconception whereby people request coffee from say Italy, under the presumption that the beans are actually grown there rather than only being roasted there,” he says.
“Without proper guidance and corporate responsibility from roaster and café operator, it will remain relatively difficult to develop an understanding in the public, until exposure to a highly competitive coffee quality, service and knowledge, as is in many of the third-wave, coffee-developed countries.”
Pierre Debayle, regional manager, Nespresso MEAC says it only gets coffee from traceable sources. “It is important not only from quality perspective, but also to produce coffee in a sustainable way,” he continues. “We began embedding sustainability in our value chain in 2003, with the launch of the Nespresso AAA Sustainable Quality Programme.”
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