HYPNOS LTD
Hypnos has been one of the leading bedding suppliers to the hospitality industry in the UK for several years, and has set its sights on international expansion, beginning with the GCC. Since Hypnos is new to the GCC market, the products offered by the company are all new.

As part of its expansion into the GCC, Hypnos has set up a network of manufacturing partners, such as Rekore in Dubai, which allows it to manufacture locally and overcome the logistical challenges related to the supply of mattresses and divans.

Hypnos Ltd director of international sales Olivier Brommet explains: “Hoteliers understand that the bed is the single most important item in any hotel room since it is where the guest typically spends most of their time.

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We find that with this understanding comes a willingness to pay more for a good product.

However, the cost of the supply chain is often a stumbling block, so by having a manufacturing facility in the GCC, we are able to reduce the hotelier’s costs, we can offer an installation service, and more importantly, an excellent and fast after-sales service, in the unlikely event that there is a problem with a bed.”

While the products are manufactured locally, the quality is controlled from the UK by way of frequent visits from the production team. This strategy, backed by the company’s reputation and its Royal Warrant from Queen Elizabeth II, makes Hypnos a strong competitor in the market.

As part of its offering in the region, Hypnos has taken the five best-selling mattresses from its European range and slightly adapted them to suit the Middle Eastern market. Examples include the Evesham 1000 pocket sprint mattress that has been a consistently strong seller for Hypnos.

Tel : +44 7738 891 063
Email : olivier.brommet@hypnosbeds.com
Web : www.hypnoscontractbeds.com

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