InterContinental Hotels Group has introduced an updated prototype for its Holiday Inn Express brand, designed to position it as the “smart” choice for guests and owners, and drive value.
Working with an owner advisory board, the group conducted focus groups with guests and competitive analysis to design the new prototype for the budget brand.
As part of the new design, the guest room provides a contemporary space with comforts and features that allow guests to be productive during their stay, including a functional and flexible work space; storage units for horizontal luggage, allowing guests to maximise their space; moveable seats, allowing guests to use the space how they wish. Additionally, new decor for guest rooms and public areas feature neutral colours and interesting textural combinations.
Also part of the new design, The Great Room, a multi-purpose area in the lobby of the hotel, encompasses the Holiday Inn Express brand’s Express Start breakfast bar, dining area and additional seating areas. The room provides an environment where guests can tailor their experience, whether interacting with an individual or group, working or taking a break. The Great Room provides a mix of useful spaces and comfortable furnishings to accommodate a range of needs and functions simultaneously, including a business centre and 24/7 market, and individual check-in pods in the front lobby to increase interaction between hotel staff and guests.
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Additionally, some of the operating efficiencies for the prototype include a modular design, durable materials and finishes with low or easy maintenance, and LED lighting to reduce energy costs.
IHG chief development officer Joel Eisemann said: “We worked very closely with a number of our key owners to develop the updated prototype design for Holiday Inn Express to ensure that it is efficient to build and operate and will deliver strong financial returns. Engaging with both our owners and our guests is a key part of our strategy as we evolve our brands.”
The updated prototype design will provide owners with a full set of architecture, engineering, and interior design construction documents from Q2 2014.
The Holiday Inn Express brand offers competitive rates for both business and leisure travellers. There are currently more than 2200 Holiday Inn Express hotels located around the world.
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