Danny Haddad, CEO and partner of WL Hospitality Group. Danny Haddad, CEO and partner of WL Hospitality Group.

Dubai-based lifestyle and hospitality investment company WL Hospitality Group has launched its first project with the world’s largest man-made adventure park, Wire World Meydan Adventure Park at Meydan, Dubai.

Two hotel projects in Saudi Arabia, one in Switzerland and one in New York are to follow. WL Hospitality has also worked on the Essque Zalu Zanzibar in Tasmania, part of the Preferred Boutique Collection.

Wire World is located at the heart of Meydan alongside the racecourse and covers a total area of 25,000 square feet. It has 70 obstacles set in trees, across rocks and on poles and posts and is designed to be challenging fun for all ages.

Danny Haddad, chief executive officer and partner of WL Hospitality Group said: "We are delighted to announce and showcase our plans for not only the first ever adventure rope course in the UAE but also the largest man-made park of its kind in the world.

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“We feel that the park, due to its size, varied offering and green credentials is unique to the region and offers something that has never been experienced here before. Expo 2020 represents a fantastic opportunity to showcase and highlight Dubai to a massive worldwide audience.

“We have something to offer all ages, of all abilities and a real alternative to anything that is currently on the leisure market. We are excited and cannot wait to welcome guests from home and abroad to this amazing experience that, without doubt, fills the gap in outdoor entertainment."

Yanal Abaza, head of cusiness development, sports and leisure for Meydan Group said: "Meydan is delighted to welcome the Wire World Adventure Park to our investor portfolio. Its unique appeal and easy-to-reach location guarantee it will be a valued leisure and entertainment destination for residents and tourists, complementing perfectly Meydan's family-friendly attractions including dining, golf, tennis, cinema, horse racing and events."

As part of Wire World there will also be the development of a bike park providing opportunities for both beginners and experts to try their hand on a number of tracks and obstacles. A bungee trampoline with kite-surf board and an on-site shop selling healthy snacks and refreshments will complete the multi-faceted adventure park.

The launch of the Wire World Meydan Adventure Park will be the Group's flagship park and marks the first in a number of proposed initiatives that are set to come to fruition in the forthcoming year with sites already identified across the UAE.