11.25am: Accor is heavily focused on enhancing its booking process and overall guest experience via digital technology. Jean-Luc Chretien, executive vice president sales, distribution and loyalty, says the company’s new e check-in / check-out option will be rolled out to 1000 hotels by the end of the year, including many of the 65 hotels in the Middle East, across all brands, from Ibis to Sofitel. He also revealed increases in online bookings, with 30-35% of bookings coming via online, and a rise in mobile bookings, which now stand at 3-4%.

10.40am: Dusit International COO David Shackleton has said the company will bring the DusitD2 contemporary lifestyle brand to the Middle East with a first rebranded property to be signed within a month. It could happen as soon as July.

10.15am: Earlier this week we updated you on some exciting developments in the Middle East for Swiss-Belhotel. The president and chairman of the Hong Kong-based company, Gavin Faull, spoke to us about an upcoming announcement on a joint venture in the region and, intriguingly, plans for a hotel school which it will manage.

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09.30am: As hinted at earlier in the week, HotelierMiddleEast.com can now reveal that Shaza Hotels has just signed a new hotel…at the prestigious marina-front of The Wave Muscat in Oman! This is the company’s second hotel planned for Oman, with Shaza Salalah signed two years ago. Both properties are being developed by Oman-based Tameer Investment, headed by CEO Sulaiman Bin Masoud Al-Harthy.

09.15am: Here’s some gossip from Hilton Worldwide. The Hilton-branded hotel signed several years ago on The Palm Jumeirah in Dubai is finally on track! Construction is set to start in a couple of weeks, with Hilton Palm Jumeirah expected to be up and running within four years. The 500-room hotel will join the Hilton Worldwide operated Waldorf Astoria on The Palm, which opened at the end of 2013.

09.00am: Thanks again for joining us for day four of ATM. It may be the final day of proceedings, but there is still undoubtedly plenty of news to get through over the next few hours before at the Hotelier team can finally switch off their dictaphones, put down their pens and close their laptops.