Wyndham Hotel Group has opened Super 8 Riyadh, the first property for the economy hotel brand in the Europe, Middle East, Africa and Indian Ocean region, firmly targeting the growing domestic tourism sector.
Super 8 Riyadh is the first hotel to open as part of a master development agreement with Saudi Automotive Services Company (SASCO) for 20 Super 8 hotels in Saudi Arabia over a period of five years.
Wyndham claims the brand, which is celebrating its fortieth anniversary this year, has more properties than any other economy hotel chain in the world, with over 2,400 throughout the USA, Canada, China and Brazil.
“We are thrilled to introduce the globally recognised Super 8 brand to Saudi Arabia, a unique economy concept in the market,” said Wyndham Hotel Group senior vice president and managing director, Europe, Middle East, Africa and Indian Ocean Rui Barros.
“The Super 8 Riyadh will serve as a comfortable place to rest for road travellers throughout the Kingdom, making it ideal for the long highways and the growing number of car journeys in the market."
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Situated minutes from King Khalid International Airport and near Amira Noura University, Super 8 Riyadh offers 57 guest rooms and suites featuring a clean, contemporary design complemented by friendly service at affordable rates.
The brand has several agreements in place to expand its presence further throughout the EMEAI region. In February, Wyndham announced the groundbreaking of Germany’s first Super 8 in Munich, part of an agreement with Tristar Hotel GmbH to open 10 Super 8 hotels in Germany. Last year the company also signed a multi-year agreement to open 20 Super 8 hotels throughout Turkey with ?lbak Turizm ??letmeleri Ve Yatirim A?.
"We are very happy to partner with Wyndham Hotel Group and believe Super 8 will be able to fill the gap in the market for travellers who need a modern and economical stay on the highways and in the major cities across the Kingdom,” said SASCO managing director Sultan M Al Hudaithi. “This step will add to Wyndham Hotel Group’s presence in the region and strengthen SASCO's competitive edge, supporting our new vision to become a market leader in terms of quality and integrated services for drivers and travellers.”
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