Jumeirah Group tells Hotelier Middle East how continual upgrades to the recruitment process in partnership with Sniperhire from Cazar have allowed the company to keep pace with ambitious expansion plans
Founded in Dubai in 1997, Jumeirah Group operates 22 hotels in 10 countries with a further 15 in development. Recruitment has always played a strategic role in business operations, given the huge importance the company places on service. In 2010, in order to achieve ambitious growth targets of doubling the group network within a year, a management recruitment team was put in place to reduce the need to use external agencies.
This process was further facilitated by Cazar’s Sniperhire recruitment management system, a cloud-based recruitment solution that Jumeirah Group first implemented back in 2004. The system was aimed at centralising, streamlining and automating the hiring process.
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Nadine Yetisener, director of recruitment at Jumeirah Group, comments: “Having an internal team doing the head hunting is extremely time and cost-effective, as long as the recruiters can spend most of their time engaging with top talent.
With Sniperhire’s powerful searching, scoring and screening capabilities, the process is completely optimised, which greatly simplifies the team’s job. Without a professional system in place, this could not have been possible.”
Today, Jumeirah hires less than 5% of new employees through external agencies and continues to invest in upgrades to its recruitment processes. Last year, having identified the rapidly changing landscape of talent acquisition due to mobile and social media platforms, Jumeirah decided to upgrade its Sniperhire system in line with this.
Rationale and objective
Alan Simpson, vice president talent management at Jumeirah Group outlined the need to further enhance the company’s talent acquisition process given that recruitment processes have been “completely transformed over the last 10 years”.
Simpson highlighted the huge increase in web use for recruitment as a key factor in this, commenting: “The web has exploded; most large companies have a professional career website, social media plays an important role in job search and candidates today have different behaviours and expectations than before. As an employer looking for top talent worldwide in a competitive sector, it is essential to continuously adapt ourselves to this environment”.
Yetisener agrees that there are lots of new methods of recruitment coming onto the market, and as Jumeirah Group grows geographically, it also must look at different ways of sourcing the right people for the business.
She comments: “Nowadays, mobile is becoming a must when engaging candidates and there are social media sites we’ve not yet tapped into that work very well in specific countries. The key is to always keep abreast of the latest talent trends and technologies and to have a recruitment platform like Sniperhire that is flexible and adaptable”.
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