Huda Malhas is the new new director of marketing communications for Europe, Middle East, and Africa at Four Seasons.
Four Seasons Hotels & Resorts has appointed Huda Malhas to the new position of director of marketing communications for Europe, Middle East, and Africa (EMEA).
Malhas moved to her new role at the group’s corporate office in Dubai from Lebanon, where she was director of sales and marketing at Four Seasons Hotel Beirut for five years.
Malhas joined the group in 2004 as director of catering at Four Seasons Hotel Amman in Jordan. In 2007, she was promoted to director of marketing, where she improved the business’ financial performance and nurtured talent in sales, catering, and revenue management.
In 2009, Malhas moved to Beirut as one of the first members of the planning committee for Four Seasons Hotel Beirut and worked alongside the general manager to launch the hotel. In addition to overseeing sales, marketing, reservations, catering and revenue management, she was also responsible for management of the hotel’s spa.
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Commenting on Malhas’ appointment, Four Season Hotels & Resorts vice president sales and marketing EMEA David Crowl said: “Huda brings her experience as a seasoned hotelier and proven operations and marketing track record to her new role.
"EMEA is one of our most exciting from a growth perspective and Huda’s indepth understanding of the region will be a tremendous asset to the marketing communications efforts in support of new and existing properties.”
Malhas’ former position at Four Seasons Hotel Beirut has been filled by Maha Bourachi, who joins the team from InterContinental Phoenicia Beirut.
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