1 Packaging pride
For once, water companies need their customers to judge the book by its cover. Many brands are looking at revamping their bottles, whether for special occasions or whether it was simply considered time for a change in the design.

Acqua Panna, for example, celebrated its 450th anniversary with a new look in honour of its Tuscan origin. The brand and the Tuscany region signed an official agreement in June 2014, according to which Acqua Panna will carry the Tuscany Taste logo on its bottles that the region had created for the 100% Tuscan products of excellence. This has previously been given only to wine producers deemed worthy.

In addition to this, the bottle label has been re-styled to make it more ‘Tuscan-looking’ to become an ambassador for the region.

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S.Pellegrino international business unit director Giorgio Mondovì says: “We are honoured to mark the bottles of Acqua Panna throughout the world with an emblem that highlights the strong connection between this mineral water and its native territory to celebrate this important anniversary.”

Evian is another water brand that recently created a new bottle design. Elio Pacheco, general manager of evian, Badoit and volvic export, says: “After more than a decade, we decided to give the bottle a more contemporary look and retire the previous award-winning bottle design. With the new evian bottle, we underline the importance not only of purity but of appearance.”

Meant to show off a ‘label-less’ look, the front features a simplified reduction of the previous logo design. A panorama of mountains hints to the water's source in a corner of the French Alps. The brand’s story is told on the back of the bottle, and ‘evian’ is carved into the base as a playful design touch.

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