4 Localisation
There is a growing trend in the region for consumers to ask for local water, and they are not impressed if the restaurant only has imported bottles.

However, many F&B outlets are now not only providing a choice between the two, but are offering local water for free. Caterer has previous reported that Urban Bistro in Dubai Media City was one outlet carrying out this practice, and since many others have come to light as doing the same.

One of these is Tom & Serg and its co-founder Sergio Lopez says: “As water can equal approximately 15% of sales in a casual dining restaurant, most Dubai outlets are unwilling to let this go and replace it with a free water service, even if filtration systems are more accessible than ever.

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The gesture of giving the customer a free glass of water is greatly appreciated as is more affordable and environmentally friendly. This is still something that has not really taken off in Dubai but we will see its rise coincide with the new wave of casual eateries popping up around the city.”

Verma adds: “Many guests opt for imported water. but we offer local water for breakfast at no charge.”

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