5 Sparkling vs Still
With bubbles or without? This is a question that divides customers, so what does the Middle East want?
Voss’ Foster notes: “What we have seen through VOSSDirect and within the Horeca trade in the UAE and wider GCC is that the consumer preference is towards still water.”

Tom & Serg’s Arnel, however, says sparkling water seems to sell very well in the market as the added sodium helps replenish the body and quenches thirst on a hot day.

Verma adds that a majority of local guests in the Middle East prefer still water, “however, as we have a good international clientele base, I would say the ratio is 2:1.”

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