6 Provenance
While origins of any ingredient are usually of interest to consumers, it’s a new trend to check where water has been sourced from.
Foster agrees. “The issue of water provenance is becoming increasingly important to the consumer, in a similar manner to the trend we have seen in the food industry — with a renewed focus on organic/free-range produce.”
La Varenne’s Verma says this is not the case. He explains: “In my opinion, consumers do not care so much about the provenance when it comes to water.
“However, there are some guests who have a lot of international exposure and very particular about what they eat and drink and these are the guests who would most certainly check the origin of water.”
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