Jumeirah Group, Emaar and Damac are among the 10 most influential brands in the UAE, according to rankings released by professional network LinkedIn.
Based on engagement among its 313 million user base, the rankings are calculated by evaluating the communication and activities of the brand on LinkedIn.
Dubai-based hospitality group Jumeirah came third in the rankings, behind only Etihad Airways and Emirates Airlines, in first and second place respectively.
Emaar, another major name in hospitality and leisure in the Middle East, was ranked fifth, while Damac came in ninth.
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"While LinkedIn offers brands unmatched opportunities to reach out and engage with their target audiences, any marketing effort needs constant and consistent measurement to ensure success,” said LinkedIn Marketing Solutions MENA head Jacob Thomas.
“The brands we have identified in the UAE are leading among their peers in using LinkedIn's Marketing Solutions most effectively, and the make-up of the ranking shows that social media is a significant focus for brands in the UAE."
LinkedIn release of the rankings follows the announcement earlier this year of LinkedIn's Content Marketing Score, data-driven resource giving brands insights into the engagement with paid and organic content on the platform, including groups, company updates, employee posts, sponsored updates, and influencer posts.
The rankings in full:
1. Etihad Airways
2. Emirates Airline
3. Jumeirah Group
4. Cleveland Clinic Abu Dhabi
5. EMAAR
6. Etisalat
7. National Bank of Abu Dhabi
8. Du
9. DAMAC
10. TASC Outsourcing
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Sep 3, 2014 , Saudi Arabia
Interesting. Now if LinkedIn could reveal these figures but for hospitality / hotel companies only, it would be even better. Seeing that The Monarch Hotel's LinkedIn company profile still features highly on the platform, despite the hotel having been rebranded years ago and the redundant profile ...