70 experts from across the industry will contribute to the three-day Vision Conference. 70 experts from across the industry will contribute to the three-day Vision Conference.

Celebrating its 15th anniversary, The Hotel Show Dubai will this year introduce a number of fresh exhibition areas, while its Vision Conference will look to build on its success with a host of new speakers

Taking place once again at Dubai World Trade Centre from September 28-30, The Hotel Show Dubai will see exhibitors coming from around the world and from across the hotel supply chain as it celebrates its 15th anniversary. Last year’s event attracted 16,749 guests over three days, with a total of 560 exhibitors.

Hotelier Middle East and Caterer Middle East will be the Exclusive Official Publications of the event.

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Among this year’s exhibitors will be German safe manufacturer Hartmann Tresore, which will launch a new line of customised safe designs specifically for the Middle East. Sales & marketing coordinator Lady Anne Magbuhos explained the value of the event to the business.

“The Hotel Show is the leading event for the region’s most senior hotel and hospitality professionals from not only the local region, but also globally,” Magbuhos said. “It is the perfect opportunity for Hartmann Tresore to showcase our products and services. It also gives us the opportunity to identify new market trends to track the evolution of the hotel industry supply chain worldwide.”

Hampton Bed Company, based in the UK, will be exhibiting at the show for the first time. “The event is clearly an ideal platform not only to promote our products to the region, but also engage with wholesalers, distributors and agents,” explained managing director Ebrahim Patel.

“We know how demanding hotel clients from the Middle East are and we will present our high quality pocket spring mattress with high-end fillings and features not normally available on standard beds.”

Each day during the event, The Hotel Show Dubai Careers and Training Networking Workshops will provide a dedicated feature area for visitors to meet prospective employers and network with trade associations and training academies.

“The region’s industry is set to experience unprecedented growth — more than 280,000 new jobs will be created in Dubai alone, where 40% will be allocated to the travel and hospitality industry — and with this will come the need for ongoing training and development,” said event director Christine Davidson.

Meanwhile, around 70 experts from across the industry will contribute to the three-day Vision Conference, which will take place during the show. Among the speakers lined up are Hospitality Management Holdings CEO Laurent A. Voivenel and Citymax Hotels COO Russell Sharpe, while topics up for discussion will include shaping the future, sustainability from the ground up, and ensuring a successful business.

“We are confident these areas of focus will not only inspire the audience, but ensure they come away with a greater understanding of global hospitality industry trends, how to drive leisure demand as well as balancing guest satisfaction to meet sustainability requirements and government standards,” said Davidson.

“The programme will also explore emerging markets, address destination marketing, tourism infrastructure and theme parks, plus the power of the exceptional dining experience to drive revenue,” she added.

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