KEY FOCUS AREAS
INTERNATIONAL VILLAGE
Among the most anticipated elements of this year’s Hotel Show will be the new International Village, which will be a special area dedicated to specific products showcased by their country of origin.
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Featuring representation from Belgium, China, France, Germany, Greece, India, Italy, Philippines, Portugal, Spain, Turkey, Thailand and the UK, it will be spread across Halls 3 and 4 of DWTC and will feature elements from across the hotel supply chain.
Upon registration, visitors will be asked to identify which countries they are interested in viewing products from and this data will then be used to send targeted information relating to specific exhibitors from those regions.
The Philippines pavilion will cover 98m2, showcasing a range of certified, export-quality furniture.
Its presence at the event is being spearheaded by the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Philippines Department of Trade and Industry (DTI).
With sales of US $6.9 million negotiated at last year’s show, CITEM executive director Rosvi Gaeto realises the importance of the event.
“Our participation at The Hotel Show Dubai will strongly sustain CITEM’s efforts to bring multiple business opportunities to the Philippines’ furniture industry,” said Gaeto.
“It is an opportunity to strengthen the international reputation of the Philippines brand as a design leader in Asia.”
SUSTAINABILITY
As demonstrated at Hotelier’s own summit on the topic earlier this year, sustainability is now a core part of the thinking of most hotels, and it will be extensively addressed at The Hotel Show too.
Partnering with Italian architecture studio WT Project, the event will introduce the ‘Future Hotel’ sustainable design feature, showcasing international brands, their products, design concepts and future trend predictions.
Located in Hall 8 of DWTC, the area will show how the latest technologies can be applied to architecture, with products aimed at protecting the environment, such as ventilated facades articulated according to building orientation, surfaces that integrate various regenerative energy production methods, geothermic systems, and photovoltaic and photocatalytic materials.
“Sustainability projects are not just a passing trend but they represent a real opportunity to improve building performance and quality of life of the local residents,” explains WT Project’s studio director Chiara Cantono.
“Materials and technologies of the latest generation are intelligent, interactive and above all, are low environmental impact materials paired to organic forms and natural iconography of the vegetable world.”
LEISURE SHOW
Soft-launched at last year’s event, The Leisure Show will once again be the ‘show within the show’, with Dubai’s Department of Tourism and Commerce Marketing (DTCM) partnering with The Hotel Show on it.
The Leisure Show will focus on four key areas — outdoor design, furniture and equipment, pool and spa, sports & fitness, and recreational fun and adventure — giving businesses an opportunity to meet with the designers, architects, contractors, real estate developers, facility owners, managers, and the decision makers.
Among the new exhibitors taking part this year will be Canada’s International Play Company. The company’s operations manager David Romano said: “We specialise in commercial indoor play structure, interactive events and outdoor playgrounds and see The Leisure Show Dubai as the perfect platform to meet new and existing clients in Dubai and internationally.”
According to the show’s own figures, almost 8000 of visitors that attended in 2013 were looking to source leisure products, and 7% had a budget responsibility of more than US$1 million.
To find out more about The Hotel Show, The Leisure Show and the Vision Conference, visit www.thehotelshow.com.
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