Intercontinental Hotels Group (IHG) has unveiled a new room concept for its Crowne Plaza Hotels & Resorts brand.
The concept is aimed at meeting the requirements of modern business travellers, with better connectivity, an intuitive workspace and modern design features.
IHG chief commercial officer, Keith Barr said: “At IHG we have a deep understanding of our guests and meet their differing needs through our family of brands. At the heart of Crowne Plaza Hotels & Resorts brand is a commitment to helping the modern business traveller meet the challenges and hectic pace of today’s 24/7, ‘always on’, environment.
“Our innovative, intuitive guest room design creates a fantastic new space that will encourage them to be productive but also to rest and, crucially, to get a great night’s sleep. The response from guests has been outstanding. They tell us they can rest more easily and can focus more on what they need to do to be successful. We want to help all our guests to have a successful life - not just a successful stay.”
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The new Crowne Plaza room allows guests to move freely between three key areas – “a cocooned bed, a flexible ‘nook’ and a streamlined workspace”.
It also introduces a new bed design with a padded, curved headboard which, along with insulated wall panels on each side of the room, reduces noise levels and helps with better sleep.
IHG has worked with designers Future Agenda and Pearson Lloyd for two years, to come up with a modern workspace design. It offers a clutter free surface with accessible outlets and adjustable lighting.
The ‘nook’ area offers a comfortable space to hold meetings and doubles up as a relaxation area.
The new guest room will launch in the Americas region in 2015 at the Crowne Plaza Atlanta Midtown and with early adopters. The concept will be rolled out globally in the near future.
Crowne Plaza Hotels & Resorts is part of IHG’s family of nine brands with 400 hotels in more than 65 countries worldwide.
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