CASE STUDY 1
Hyatt Abu Dhabi’s environmental preservation programme
Objective
To increase awareness about environmental preservation and conservation of endangered species.
Strategy
The hotel invited 126 Grade one students from Raha International School for a day on the beach to learn about turtle conservation. School teachers and the Park Hyatt green team led the children through four different activities. They learned to identify different shells and seaweeds during a nature trail, and completed an obstacle course designed to represent the challenges a turtle faces during its lifetime. They pretended to be nesting turtles and were given a water balloon ‘egg’ to safely transport through the obstacle course. At the beginning of each obstacle, the children learned how it might affect turtles in real life. To complete the course the children crawled under fishing nets, through a trench filled with plastic bottles, and around sunbeds, all the while escaping the clutches of a hungry crow and eventually digging a nest for their precious egg.
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Results
The children came away having had an exhilarating experience with the turtles and vowed to pick up their rubbish from the beach.
CASE STUDY 2
Anantara’s Elephant Polo Cup
Objective
To raise money for charity and ensure the ongoing safety of street elephants.
Strategy
Anantara has placed domestic elephants at the centre of their fundraising efforts with the creation of the King’s Cup Elephant Polo Tournament. Funds raised have helped the Thai Elephant Therapy Project (TETP) — created in conjunction with Chiang Mai University and the Thai Elephant Conservation Centre— provide autistic children with an opportunity to develop their social interaction and emotional skills by using elephants as a working partner with occupational therapists.
Results
The tournament has raised more than US $900,000, which has been donated to projects helping the plight of elephants, including the first elephant hospital in Krabi; and research and tree planting to build elephant corridors in KuiBuri.
CASE STUDY 3
Ramada Hotel & Suites Ajman’s Go Green painting competition
Objective
To reach families across Northern Emirates to promote recycling.
Strategy
In 2013, Ramada Hotel & Suites Ajman organised a Go Green Painting competition for 100,000 students in Northern Emirates’ schools, in partnership with the Ministry of Education Dubai. It allowed free participation for all children in Grades two, three, four, and five. All entries were part of the theme ‘Go Green: Reduce, Reuse, Recycle’. Prizes included family trips to Turkey, Euro Disney Paris, and vouchers. The competition concluded with a grand award ceremony where 100 winners were invited with their parents, siblings, principals, teachers and sponsors.
Results
The competition received more than 25,200 paintings by students, which represented an engagement with the same number of families in the Northern Emirates to work together on the Go Green concept.
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