A kitchen is an integral part of any restaurant’s success. factors such as efficiency, pricing, space utilisation, modern design and energy consumption need to be considered when choosing kitchen equipment to ensure the best possible long-term solutions

Meet the experts

Simon Parke-Davis chief representative, Rational International Middle East
Simon Parke-Davis has spent the last three years developing Rational in the Middle East to make sure it can deliver tailor-made efficiencies to clients. The team based in Dubai consists of nine people, all dedicated to the same goal of providing solutions for the daily challenges faced in kitchens.

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Mick Jary sales project manager, Middle East and Africa, Manitowoc
After working as a chef, predominantly in London for 14 years, followed by several roles as a food buyer, Jary joined the food service industry as an equipment manufacturer, where he discusses operations and concepts with chefs and consultants.

Philippe Bacha managing director, Solarco Kitchen Equipment
Over the course of the past five years, Bacha has worked as a partner and director with the Solarco Group based in Beirut and was responsible for the international sales for large projects with a considerable number of successful project executions. He has been the managing director of Solarco Equipments LLC since its inception.

Eduardo Cansan sales manager, Tramontina
Tramontina has been committed to producing and delivering quality products that improve lives since it was first established in Brazil in 1911. Today, the company offers the finest cookware, cutlery and kitchen accessories in over 120 countries.

David Morris regional director MENA, Winterhalter
David Morris has more than 25 years of experience in design, project management, distribution and service for all sectors in the catering industry. Having worked as an advisor to catering operators for nearly 20 years, he brings his experience of catering operation and construction to the manufacturing and supply world and heads up Winterhalter Middle East’s sales and service teams.

Hilary Barreto operations & commercial manager, Elenco General Trading
Barreto joined Elenco when the foodservice equipment division was established in 1991, having earlier worked in Kuwait. The division now employs more than 150 people, and has annual sales of AED 150 million (US $40.1 million).

Mark Kreple senior vice president of international sales, Alto-Shaam
Mark Kreple is an experienced business professional with more than 25 years of executive international business experience. This includes working with key chain accounts (McDonald’s, YUM) supplying their product needs on a global basis and with local regional chains in various markets around the world. Kreple has established branch company operations, joint ventures, licensing agreements, warehouse/logistic operations and distributors/dealers in nearly every region of the world.

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