Q: HOW DO YOU BALANCE THE CONFLICT BETWEEN PRICE POINT AND PRODUCT QUALITY?

SIMON: Our SelfCookingCenter 5 Senses will pay for itself in the shortest time; on a footprint of just one square metre it replaces or cuts the workload of all conventional cooking appliances by 40-50% and reduces the space required by more than 30%. Additionally, it consumes up to 20% less energy and even shortens production time by up to 30% thanks to rolling load. Overall, we can say that the profit exceeds the finance costs right from the very start.

MICK: Two of the main considerations today for equipment purchasing are life cycle costing and the return on investment given by the new kitchen. The life cycle cost has to be taken from “cradle to grave” or delivery to disposal, which we at Manitowoc take into consideration – its ROI should always be within two to three years.

Story continues below
Advertisement

EDUARDO: There are studies behind every launch, project, line or product. That is the time when we concentrate our efforts on building strategy and market positioning. You will never find a low-quality Tramontina item, since we preserve the quality and performance above all else. The price will always be fair and competitive in the category of the products, but never off the porch or be decided without prior study.

DAVID: We provide customers with amortisation calculations to show how much money they will save in the running of our machines and how quickly they will pay for themselves.

MARK: Product quality is essential to the food service business, especially the hotel business. Quality food is important to the hotel’s overall reputation. When travellers are looking for a hotel, they first turn to online reviews to pick the best location. The better the food you have, the more you will sell and the more hotel rooms you will book, making your investment in quality equipment worth it over time.

Article continues on next page ...