Swiss-Belhotel International Group plans to open 10 new hotels in 2015 in the UAE, Saudi Arabia, Qatar, Oman, and Iraq as part of its expansion strategy.
Vice president operations and development Noel Massoud said the operator recorded strong performances in Middle East in 2014 and hopes to continue building on the growth through 2015.
Massoud revealed the group has been in talks to open new hotels in Abu Dhabi as well as Riyadh, Makkah, and Abha in Saudi Arabia.
“The group is also considering a number of offers to manage and build new hotels in Dubai, which is considered as the most important tourism market in the region,” he added.
Masssoud also said the group would open a hotel in Muscat, Oman by the end of 2015, and is negotiating a hotel in Doha.
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“We have plans to open Swiss Belhotel Erbil in Iraq in 2015. We are also interested in entering new markets including Turkey, Egypt, Tunisia and Morocco in 2015,” Massoud explained.
The group is also due to move its headquarters from Hong Kong to Dubai to oversee expansion plans that include the opening of at least 20 hotels in the GCC and other parts of the Middle East. The group’s portfolio is expected to reach 136 hotels by 2016.
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