Valerie Vayssiere, Traders Dubai Valerie Vayssiere, Traders Dubai

Shangri-La Hotels and Resorts’ Traders Hotel Dubai has appointed Valerie Vayssiere as director of sales and marketing.

The French national joins the four-star hotel from the five-star Shangri-La Dubai, where she was director of sales from 2012.

Traders Dubai general manager Stephan Kapek commented: “We are proud to welcome on board Vayssiere, who is highly respected by clients and industry partners for her professionalism.

“I am confident that her extensive experience, enthusiasm and dedication for service excellence will enable her to drive the hotel’s sales and marketing efforts with great accomplishments as we continue to lock in new markets and progress as a preferred destination hotel.

“We support her success as she continues to grow within the Shangri-La family.”

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Prior to her appointment at Shangri-La Hotel, Dubai, Vayssiere spent 15 years at the Shangri-La regional sales office in Europe.

She brings 18 years of experience in hospitality and a background in achieving profitable business growth by creating and executing effective sales and marketing strategies.

Traders Hotel, Dubai is located in Deira and has 250 rooms and suites.