Wellness

Hawco asserts that while wellness is supposedly worth US $4.7 trillion, this does not necessarily encompass spas to a great extent. He claims that fitness, nutrition and medi are growing “exponentially” and so spas must become more authentic in their wellness offerings, and diversify.

In the field of corporate wellness, the experts say that there is not much demand for this, and Bonner claims that with Rotana a lot of the spa locations wouldn’t be suitable for a corporate wellness offer.

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Here’s what our experts said

Hawco: “Spa is one of the smallest components —everything else is growing exponentially — fitness, nutrition and medi — it’s growing phenomenally, and travel. We are losing ground to lifestyle, treatments, just coming for the greater good. Wellness is just feeling good, I’m concerned for spas in the future if we don’t become more authentic with wellness, if we don’t diversify our offering, if we’re not accessible and if we don’t change our mindsets”

Bonner: “We shouldn’t mix up wellness with just feeling good. We see a lot of corporate accounts that just want a massage, but then you have others that want to do something on the beach or have a meal.”

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