Jumeirah Group has signed a deal with Meraas Holding to open the first property under its new lifestyle brand Venu.
Venu Bluewaters Island Hotel will open in 2017 off the coast of Dubai, with almost 300 rooms. Meanwhile, adjoining serviced residences will be operated under the Venu Living brand, with 119 serviced apartments.
Speaking at the signing of the management agreement, Jumeirah Group president and CEO Gerald Lawless said: “Meraas Holding is a respected developer with a bold vision and we are proud to bring our unique hotel experience to Bluewaters Island.
“Our partnership is strengthened by the synergies between the Jumeirah Group and Meraas, not least for exceptional quality and innovation, and we look forward to working together.
“Opening our first lifestyle Venu hotel is a significant milestone for the Jumeirah Group and an exciting achievement towards our goals for expansion.”
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Cherif Hosny, chief hospitality officer, Meraas Holding, added: “Jumeirah Group has successfully evolved from a home-grown brand into a global and reputed industry player.
“Bluewaters Island is a unique proposition that will enrich Dubai’s tourism offering.
“Our partnership with the Jumeirah Group to operate Venu hotel within the island is in line with our objective to grow our portfolio in the hospitality sector to cater to the 20 million projected tourists that Dubai is set to attract by 2020.”
At the heart of the Bluewaters Island mix-use development is Dubai-I, the world’s largest Ferris wheel. The island will also host retail, residential, hospitality and entertainment zones.
Venu Bluewaters Island Hotel will offer a wide range of restaurants, a spa and conference and meeting facilities.
Jumeirah Group revived the lifestyle brand Venu in September, three years after initial plans for its rollout were abandoned.
Lawless expects to sign a management agreement for a second hotel under the Venu brand within the next six months, with discussion ongoing with a number of unnamed UAE investors.
The new management agreement bring the total number of properties in Jumeirah Group’s future hotel pipeline to 26, in addition to the 22 already in operation in Europe, the Middle East and Asia.
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