The organisation which promotes Brazilian products around the world is looking to help the country diversify its offer to the Middle East well beyond meat.
The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) is among the biggest exhibitors at Gulfood 2015, which is taking place this week at Dubai World Trade Centre.
Speaking to HotelierMiddleEast.com, Ely Michel Dauly, COO for Apex-Brasil’s MENA office, explained how diversification would play an important role in building on the US $650 million in deals signed at last year’s event
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“Brazil is the leading exporter of meat, beef and poultry,” he said. “This is one of our goals, to diversify. That’s why we have 72 companies, offering different products: juices, milk products, biscuits, honey. There are many products to offer.
“This is our challenge, to improve the level of information about Brazil. Of course now it is much better, because Brazil has been participating in the trade shows.”
“Also there are direct flights to Dubai and Abu Dhabi, so now we feel the awareness is much better. But we still have to work on it.”
He added that Brazilan suppliers were seeing increased demand from the region, particularly in the UAE, Saudi Arabia and other GCC countries.
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