Since the market position of the hotel is not entirely clear to guests, I ask Omar to explain how it compares to its competition — for example the Waldorf Astoria. Omar insists Hilton Worldwide’s luxury resort does not fall into Rixos’ comp set, however. “We don’t compete because the Waldorf Astoria is a different hotel to ours. It is a bed-and-breakfast hotel; it’s not for families or entertainment.
“Whoever stays here for two nights and there for two nights will see a huge difference, because we are both targeting totally different clients.
“It’s not a fair comparison, and neither are the other hotels [in Ras Al Khaimah].”
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Looking to the future, Omar is now focused on setting more challenging targets for the resort, drawing on experiences and knowledge from the first year of operations.
“What we know is that we offer great value for money. People who go to other holiday destinations and then come here know how valuable the package is here, with all the F&B that people pay plenty of money for when they go outside.
“I’ve heard a lot of properties are thinking of implementing a concept like ours in the northern emirates, especially in Fujairah and some in Ras Al Khaimah too.
“It’s a very competitive market now and we are all trying to do our best,” Omar says.
Stat attack
- 10 Food and beverage outlets
- 600 employees
- 34 Nationalities employed
- 400 ‘Likes’ on Facebook
- 60% Average occupancy during October 2014
- 90% Guests stay seven nights or more
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