Uber and Starwood team up to reward guests

Starwood Hotels & Resorts has partnered with Uber to give Starwood Preferred Guest (SPG) members to earn points during Uber rides worldwide.

All SPG members will earn one Starpoint for every US $1 spent on Uber rides — with bonus earning awarded while in-stay.

Adam Aron, CEO, Starwood Hotels & Resorts commented: “This new partnership with Uber accelerates our SPG members’ drive to rewards and is just one more way that Starwood is combining high tech and high touch to transform their travel experiences.

“It is especially satisfying for us at Starwood to be partnering with a cutting edge and innovative pioneer like Uber. It is truly impressive to see how Uber has revolutionised transportation for the better."

Advertisement

After linking existing SPG and Uber accounts at spg.com/uber and completing one qualifying stay in the calendar year at any Starwood hotel worldwide, SPG members using Uber can collect points.

Travis Kalanick, CEO of Uber commented: "When we looked at how to make the Uber experience even better for our millions of riders worldwide, a partnership with Starwood was a natural fit.

“There’s a Starwood property in the majority of the 291 cities where Uber operates. With this first-of-its-kind partnership, SPG members can now get an extra reward for taking an Uber anytime anywhere."

The global partnership is available in every market where Uber operates, including throughout the United States, China, Brazil, and across Europe.

As an introductory promotion Uber and Starwood will offer SPG members an “SPG #SuiteRide” in five cities around the world.

Uber riders who link their Starwood and Uber accounts will be able to select the “SPG” vehicle option within the Uber app for a door-to-door branded hotel experience on wheels and 15,000 Starpoints, which can be used for a complimentary night stay at a category one to five Starwood hotel.

#SuiteRide members will also experience the features and amenities from Starwood’s nine brands, for example Westin Hotels will offer wellbeing amenities, and a meditation session, while St. Regis riders will enjoy fresh flowers and jazz music.

The promotion will be available on February 28, 2015 in Dubai, London, Mexico City, New York, and San Francisco.

In November, Starwood and Emirates partnered with Emirates on the Your World Rewards programme, to provide reciprocal benefits to Emirates airline and SPG members.