Intercontinental Hotels Group (IHG) has partnered with Pernod Ricard to launch its BAR150 programme, celebrating 150 years of mixology, which sees its hotel bars serve up a new menu of signature cocktails, complemented by a range of bar snacks.
The programme has launched across IHG’s managed InterContinental, Crowne Plaza and Holiday Inn hotels and resorts throughout its Asia, Middle East and Africa (AMEA) region.
Under the partnership, Pernod Ricard has designed a series of popular cocktails for IHG hotels based on its brand portfolio, which includes aperitif, whisky, scotch whisky, cognac, gin, vodka, rum and other liqueurs.
Phil Broad, vice president, food & beverage, AMEA, IHG, said: “Around 150 years ago the first cocktail recipe appeared in print, kick-starting a mixology movement that continues to go from strength to strength.
"There’s so much history and heritage behind the region’s most loved cocktails so we are celebrating the best of these with BAR150 - from the Mint Julep which was popularised at what is now InterContinental The Willard Washington DC, to the Mojito, which can trace its history back to the explorer, Sir Francis Drake."
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He added: "Partnering with Pernod Ricard has given us the opportunity to provide our guests with exceptional cocktail options, made with renowned spirits and liqueur brands, across more than 200 bars in our hotels in the region.”
Pernod Ricard represents brands including Absolut vodka, Chivas Regal whisky, Beefeater gin, Martell cognac, The Glenlivet single malt whisky, Royal Salute Scotch whisky, The Ballantine’s blended Scotch whisky, Perrier-Jouët champagne, Malibu and Havana Club rum, among many others.
Quentin Job, vice president, innovation and commercial development, Pernod Ricard Asia said: “Pernod Ricard is thrilled to have worked with IHG on enhancing cocktail experiences for its guests across AMEA hotels based on our famous brands, such as Havana Club for Maitai and Beefeater for Negroni; and many more for basic mixed drinks and sophisticated cocktails. This collaboration has contributed to the development of mixology, which is reviving the cocktail culture in Asia.”
Job added: “We also treasure the opportunity of exchanging professional cocktail mixing skills with IHG colleagues to deliver consistency across IHG hotels. There is a lot more creation and innovation to come for IHG guests and I look forward to taking this art form to the next level.”
The refreshed cocktail menus are accompanied by a wider revamp of the hotel’s bar snack menus. The menus are tailored by hotel brand, with InterContinental, Crowne Plaza and Holiday Inn hotels and resorts featuring dishes created by top chefs from across IHG hotels in AMEA.
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