Barry Goldstein. Barry Goldstein.

Wyndham Hotel Group has appointed Barry Goldstein as chief digital and distribution officer, a newly created role designed to support the company’s digital marketing and distribution strategies.

In this position, Goldstein will be responsible for managing and optimising Wyndham Hotel Group’s digital assets and presence.

Wyndham Hotel Group executive vice president and chief marketing officer Josh Lesnick said: “We are thrilled to have Barry, an experienced hospitality veteran, join Wyndham Hotel Group in this exciting new capacity.

“Barry brings to the table a unique blend of technical expertise and aptitude and a proven track record of innovation and revenue generation across multiple industries.

“His strong leadership will be critical in helping us to optimise our online presence, revolutionise our digital strategy and continue to grow our ecommerce and marketing initiatives to better serve our guests and hotel owners.”

In his new role, Goldstein’s will be responsible for Wyndham’s web and mobile sites, mobile apps, online media, digital content, third-party distribution.

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He will also head up the company’s newly created hotel marketing services group that is focused on driving local property revenues and balanced distribution.

In addition, he will lead the company’s sales technology strategy.

Goldstein previously served as chief revenue officer at Dolce Hotels and Resorts, which was acquired by Wyndham Hotel Group in February 2015.

He was responsible for directing information technology, ecommerce, global sales, marketing and revenue management.

Prior to joining Dolce Hotels and Resorts in November 2009, Goldstein worked for five years at Starwood Hotels & Resorts Worldwide as vice president, global sales strategy, technology and operations.

He has also held executive technology positions with Cisco Systems, Kurt Salmon Associates and Matsushita Electric Corporation.