Hilton Worldwide has announced it will expand Hilton Huanying to more than 110 Hilton properties worldwide.
The programme is aimed at offering Chinese travellers a customised hospitality experience, with services such as expanded breakfast options and a 24-hour Mandarin interpretation service.
In Dubai, the programme is initially being rolled out at Conrad Dubai, Hilton Dubai Jumeirah Resort, Doubletree by Hilton Resort & Spa, Marjan Island, Ras Al Khaimah, and Hilton Sharjah in response to growing Chinese traveller demand in the emirate. In 2014, the number of Chinese tourists visiting Dubai rose by 25% and more than 120,000 Chinese guests checked into Abu Dhabi’s hotels, up from just over 45,000 in 2013.
Hilton Worldwide global head, full service brands, Rob Palleschi commented: "Huanying is an essential part of the Hilton hospitality promise, welcoming Chinese travellers with a level of service and personalisation we know they expect and enjoy.
“Since being introduced in 2011 at 51 properties in 13 countries, Huanying has empowered more than a million Chinese travellers to explore new destinations with the comforts of home. We are very proud of this programme, and the benefits are clear. Chinese travellers who stay at Huanying properties express a greater overall satisfaction in their hospitality experience."
With this expansion, Hilton Huanying will now greet guests at participating hotels under brands including Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts and DoubleTree by Hilton.
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The programme is to be rolled out in more than 30 countries and 65 cities popular among Chinese travellers, including Dubai, Tokyo, Seoul, London, Paris, New York and San Francisco.
Through its research, Hilton has discovered that Chinese guests who stay at participating properties expressed a substantial increase in customer satisfaction in areas including service, accommodations, property loyalty and overall experience.
"Driven by our in-depth knowledge of China, where we have been operating hotels for over 25 years, and our position as a global hospitality company with over 4,300 hotels operating in 94 countries, we have a unique advantage in addressing the needs of the Chinese travellers," said Hilton Worldwide president Asia Pacific, Martin Rinck.
"With this in mind, we applied our comprehensive understanding of where Chinese travellers like to visit and what they look for when they stay at a hotel, in order to develop a tailor-made service that better meets the needs of our Chinese guests, in the form of Hilton Huanying."
InterContinental Hotels Group also recently has announced it will double its China portfolio by 2018, and is gearing up to open is its first properties under the Hualuxe Hotels and Resorts brand, which it claims is the first international luxury hotel brand specifically designed for Chinese consumers.
In April last year, Dubai welcomed the single largest incentives group in its history, comprising of over 14,500 delegates from Chinese firm Nu Skin, who spent an estimated US $80 million on a 10-day junket for nearly 15,000 staff members.
According to a report published earlier this year by Oxford Economics for InterContinental Hotels Group — The Future of Chinese Travel: The Global Chinese Travel Market In the UAE, Chinese visitors are primarily attracted to the deluxe facilities and services, world-class entertainment and high-end shopping at reasonable prices in Dubai.
Dubai is the preferred destination for Chinese tourists in the region followed by Egypt and then Saudi Arabia. In fact, the emirate accounts for 44.5% of Chinese travel to MENA.
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