JAFFERJEE BROTHERS
The art of brewing the perfect cup

Jafferjee Brothers is a popular name in the business of tea and coffee. The company has a clear understanding of the challenges involved in the tea market. These are primarily maintaining the freshness of the tea and the brewing conditions of each tea,and the appropriate solutions for them.

Jafferjee Brothers markets its tea under two global brands — Jaf Tea and Te Reval. Since tea is a hydroscopic product (it absorbs moisture and aromas) and loses its freshness along with age, it is extremely important that the teas are packaged at the point of origin. This is why the tea is packed in Sri Lanka within days of harvesting and packaging has a three-layer film to ensure quality and freshness.

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Jaf Tea is a high quality Ceylon tea that focuses on the middle segment of the foodservice market, while Te Reval is a premium tea that caters to the luxury segment of the foodservice market. The English Black Tea, Earl Grey, Natural Green Teas and Green Tea with Mint are popular across all consumers.

However, as manager ofJafferjee Brothers Tea Division Mufaddal Jafferjee says: “In terms of products, the sales tend to follow the general preferences of the market, which are classic black and green teas followed by natural infusions”.

Jafferjee Brothers has recently launched its Singles product where “each pyramid tea bag is individually packed inside a small square shaped carton”. This not only enhances the entire tea experience but also provides an option for the hotels and cafés to display them in an attractive manner.

Jafferjee Brothers has an excellent understanding of the latest trends in the beverage industry. These include a demand for sensorial experience, maintaining health and well-being, an understanding of the origin of teas, ease-of-use, and sustainability of the local farmers and environment.

Tel: +94 777315997
Email: mufaddal@jb.slt.lk
Web: www.jaftea.com | www.tereval.com | www.jafferjeebrothers.com

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