NEWBY TEAS
Tea experts share knowledge
The growing willingness of people to experiment with new flavours, and a distinct shift towards premium tea brands has given Newby Teas an opportunity to diversify and focus on bringing the highest quality tea to its consumers.
Tea is still a growing market and Newby Teas aims to cater to this segment with a variety of fruit infused teas and loose-leaf blends.
| Advertisement |
However, the bestsellers for the company remain traditional ones like English Breakfast, Masala Chai, and Earl Grey, followed by the traditional green teas such as Green Sencha, and Jasmine Tea.
Joelle Akin, general sales manager for Newby Teas comments: “Tea is a actually a deceptively complicated product.
“Without knowledge of what you’re getting and where it came from, it’s easy to be seduced into buying low-quality blends in high-quality packaging.”
Newby Teas intends to help customers and hoteliers understand this and treat each tea differently.
Staff explain the standards on which the entire tea-making process is built, the production methods and the journey of the end product along with how each of these tea varieties should be treated.
Recently, Newby Teas launched Silken Pyramids as part of its luxury gift selection segment that come in themed boxes for festivals and other special occasions. The company’s international presence continues to gain momentum with the La Prairie Clinic of Switzerland becoming a recent addition.
Newby Teas has also opened up a new office in the Netherlands to serve the Benelux region. The company distributes more than 250 tea products around the world.
Tel: +971 4361 4415
Email: sales@newbyteas.ae
Web: www.newbyteas.com
Article continues in next page ...
Search our database of more than 2,700 industry companies
