The steady and pragmatic approach seems to be a common theme for both Savoye and Baudin.
“We really like to work with feasibility studies done by third parties because we want to make sure we are all on the same page and we have the right advice.
“We always say that at FRHI our growth doesn’t depend on the number — we are not here to make volume, we are here to develop a quality portfolio, so we are very careful about the way in which we approach those developments and we also want to have partners who have the appetite to do more with us. This is what is happening with Citystars in Egypt, which we have signed five hotels with.
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“I always say you have to tick all three boxes — the right partners and the right location in the right market.
“This is the beauty of having three brands which have a distinctive positioning — you have the luxury of trying to understand what makes more sense for the investment and you can drive the rate in this market,” Baudin declares.
FRHI MIDDLE EAST PIPELINE
Fairmont Riyadh
Opening: 2016
Fairmont Fujairah
Opening: 2016
Fairmont Citystars Sharm El Sheikh
Opening: 2016
Fairmont Amman
Opening: 2016
Swissôtel Citystars Sharm El Sheikh
Opening: 2016
Fairmont Marina Resort Abu Dhabi
Opening: 2016
Fairmont Jeddah
Opening: 2017
Fairmont Al Jazayer Beach
Opening: 2018
Swissôtel Jeddah
Opening: 2018
Swissôtel Jaddaf
Opening: 2018
Raffles Jeddah
Opening: 2018
Fairmont Jeddah
Opening: 2018
Raffles Citystars, Sharm El Sheikh
Opening: 2019
Fairmont Soma Bay, Hurghada
Opening: before 2020
Swissôtel Katameyah, Cairo
Opening: before 2020
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