Online food shopping portal Award Deli has launched across the UAE, and includes a product selection based on taste, as awarded by experts.
All products are awarded by independent judges and experts, with a focus on taste and not marketing or packaging.
Consumers can make their purchase decision on the best taste, guaranteed by the awards the products have won. All of Award Deli’s products have been recognised amongst the best in their category, by being nominated and awarded by internationally recognised sommeliers, restaurant owners, chefs, food industry experts, supertasters and more.
Vasso Kousathana, founder and managing director of Award Deli said: "I am delighted to launch this new product category to UAE consumers. Taste is one of the five senses, which should not be underestimated when it comes to food.
"Taste may go beyond texture and ingredients, but not quality, making it another key factor in sourcing the right products.”
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Shoppers can find traditional products such as parmigiano, olive oil, rice, muesli, hand made pastas, marmalades, tea, coffee and more, and those with a twist, such as sea salt dark chocolate, black pepper & mint strawberry jam, peanut butter with honey, beetroot ravioli, pecorino and honey tortellini, rare peanuts, knot grass honey amongst many others.
Kousathana added: "At Award Deli, it is these awards which make the difference. They become the reference point for consumers, instead of depending on word of mouth, purchase experiments or subjective recommendations."
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