InterContinental Hotels Group (IHG) will trial and selectively roll out several digitally-driven initiatives to provide a more personalised and interactive experience for guests.
The announcement follows IHG’s signing in April of a landmark agreement with leading technology-solutions company Amadeus, to develop a cloud-based Guest Reservation System (GRS).
Michael Menis, senior vice president digital and voice channels, IHG, commented: “The initiatives we are showcasing today are really exciting because they reinforce how our digital capabilities add value beyond the booking opportunity.
“They are an illustration of how we evolve our content strategy to stay connected with guests and develop more meaningful relationships with them.”
One example of the new initiatives, is a collaboration with Stay.com, a digital travel service, which allows guests to research and plan their travel, and create personalised travel guides to share with friends.
| Advertisement |
IHG will begin directing guests to Stay.com from June 25, where they will be able to download their guides to Stay.com’s mobile app, which includes access to tips, insights and recommendations from hundreds of local influencers around the world.
The operator’s mobile check in and check out service is also in the process of being rolled out in our Americas region and will be rolled out globally over time.
US-based IHG Rewards Club elite members will have exclusive access to the service in the first instance.
Article continues on next page...
Search our database of more than 2,700 industry companies
