Taj Hotels Resorts & Palaces has launched an improved Taj InnerCircle programme with enhanced features, applicable across all brands globally.
The programme enables members to benefit from enhanced experiences across accommodation, restaurants, experiences and spas.
Features like no blackout dates and no expiry of points for active members, along with an improved point redemption process will be available.
Members will have the opportunity to contribute towards altruistic initiatives by donating points, and Taj will match member contributions in the first month.
In addition, Taj InnerCircle portal has undergone a makeover, which incorporates a friendlier user interface design, and a new website and app.
Features include a calendar of partner events, gift certificates and inspiration for point redemptions.
Taj Hotels Resorts & Palaces chief revenue officer Chinmai Sharma said: “We are excited to launch the “reborn” Taj InnerCircle programme driven by valuable advice from our members.
"We feel most fortunate to have the guidance and counsel from our guests who have been loyal to Taj for generations.
"Our firm belief in the principles of mutual respect has guided us to ensure we demonstrate loyalty to guests who are loyal to our hotels and to our colleagues.”
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