Hong Kong-based Langham Hospitality Group’s first Middle East property, The Langham, Palm Jumeirah, Dubai, is earmarked to open towards the end of 2016, and will be the company’s first resort in the world. Owned by DAS Real Estate, the 323-key property on the crescent of Palm Jumeirah has now been topped out.
It will cater to couples and large families, and will feature 53 one- and two-bedroom suites that range from 63 – 236m2, 22 of which will have individual plunge pools.
“Our brand print for our service standards is very strong, so we’re going to stand apart in terms of this,” explains Duncan Palmer, managing director — The Langham London, regional vice president, Europe, Langham Hospitality Group in an interview with Hotelier Middle East.
“The differential for us will be that it’s pared down in terms of size. There are some hotels on The Palm that are more sizeable than ours, so by the nature of its size, it’s going to be more luxurious in style and service standards. We’ve set those up very well from our flagship in London and our other properties around the world.”
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Embodying The Langham’s feminine charm, lobby service stylists dressed in the operator’s signature pink uniform will “have a way of engaging and serving the clients”.
“These are people away from the operations that simply deliver hospitality from the moment you step into the hotel,” he says. “They are very cultured in their training, immersed in the local culture of their cities, and have all the information to hand.”
A travellers lounge is another element that Palmer feels is “quite unique” to Langham. These will feature food and beverage and shower rooms for guests arriving and leaving at awkward hours.
“As we become established, we’ll have higher occupancy and there will be a need to look after these people and show some hospitality on their arrival, and indeed on their departures,” he says.
As well as being the Hong Kong-based hotel operator’s first foray into the Middle East region, the Dubai location will be its first resort in the global collection.
“We believe the Langham Dubai will be akin to the best resorts you have around the world. You’ll have a pool concierge who will know your favourite sun tan lotion and what you drink,” he states.
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