Sheraton Hotels & Resorts has launched paired menus for its lobby bars, available across all its properties globally. The new menu is the latest initiative of Sheraton 2020, and comprises artisanal small plates and eclectic bar snacks served alongside suggested wines and local craft beers.
The "Paired" concept blends ingredients together in new ways for guests. It pairs small plate snacks with recommendation from Sheraton Selects — a menu of wines rated 85 points or higher by wine spectator — and a craft beer, sourced specifically from choice local brewers.
“By building on the equity we have in wine, we’re adding local craft beers and introducing fun and exciting food pairings, which will offer our guests enriching and memorable culinary moments in our hotels,” said Sheraton Hotels & Resorts global brand leader Dave Marr.
As part of the programme, participating Sheraton properties will launch Paired with engaging programmes — ranging from educational demonstrations by local craft breweries or sommelier hosted courses, where guests learn the art behind flavour pairing.
“The Paired menu concept delights the palate and invites exploration,” said Starwood Global Food and Beverage vice president Achim Lenders. “Knowing the right beverages can enhance any food, our team carefully handpicked premium wines and craft beers to complement each unique small plate and accentuate its rich flavours.”
Related: Starwood searching for new director of F&B EAME
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The Paired program is available daily during the lobby venue’s hours of operation.
The initiative is part of Sheraton 2020, a comprehensive 10-point plan to overhaul the brand.
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