Sparrow International CEO Marc Hijazi talks about expansion to Saudi Arabia and new product launches.
Tell us about your company’s growth.
We started with a strong portfolio and have strengthened our product range over time to establish Sparrow International as the market leader. We participate in all major exhibitions in the region and consistently secure brands for our entire business range for coffee shops and hotel chains. Following the opening of our 1000m2 facilities in Dubai, we are now broadening our horizon with the opening of our first branch in KSA.
What are your core products and services for the hospitality industry?
Sparrow International specialises in both the coffee/tea and gelato segments, for which we have gathered the best brands and expertise in the market. We offer complete solutions, including ingredients, equipment, accessories, training and maintenance.
What is your best seller?
Besides our famous Hausbrandt coffee blends, one of our best selling products is the 100% pure pistachio paste from Babbi.
What new products have you launched recently?
One of our recent additions to the product range is Althaus teas from Germany. Althaus combines the demands for highest product quality with modern production methods, old tea traditions with surprisingly new tea compositions, and attractive design with superb value for money. We have also launched Erremme and Medac from Italy, specialising in ready-made or customised ice cream and beverage packaging.
| Advertisement |
Search our database of more than 2,700 industry companies
