The Speciality Food Festival 2015, which is now 95% sold out, will feature the UAE’s first-ever National Cezve/Ibrik Championship.
Owned and organised by the Speciality Coffee Association of Europe (SCAE), the National Cezve/Ibrik Championship will see the UAE’s baristas prepare coffee using one of the oldest and most traditional methods, and in the region where it was first created.
With an independent panel of judges, the participants’ brews will be rated on criteria including taste, beverage presentation and technique. The winner will represent the UAE when the World Cezve/Ibrik Championships, which will be staged at Gulfood in February 2016.
Commonly referred to as ‘Turkish coffee’, cezve/ibrik is the centuries-old art of brewing coffee in a small, long-handled pot. Ibrik is the preferred coffee-making method in many parts of the world including Eastern Europe, the Middle East and North Africa.
“Cezve or ibrik is such a traditional method of brewing in the UAE and we expect the National Cezve/Ibrik Championship at this year’s The Speciality Food Festival will generate tremendous interest throughout the UAE and around the Arab world,” said SCAE executive director David Veal.
“This dedicated National Cezve/Ibrik Championship will return the coffee-making focus to traditional methods of preparation in what is now one of the world’s fastest-growing coffee markets,” Veal added.
| Advertisement |
With Middle East coffee sales contributing 8% of a global market worth the US $85 billion in 2014 according to a Market Intelligence report by Euromonitor, a host of international coffee, gourmet and organic food suppliers – traditional exhibitors at The Speciality Food Festival - are eyeing the region as key growth territory over the next few years.
“In-line with regional and global F&B demands, the sixth annual Speciality Food Festival will be bigger than ever in terms of floor space, exhibitors and visitors,” said Trixie LohMirmand, senior vice president, exhibitions & events management, DWTC. “This year’s event will feature a raft of new national pavilions and a broad-range of international and local companies, including a significant stable of Europe's finest food companies from France, the UK, Spain, Portugal and Italy.”
Open 10am-6pm from October 27-28 and from 10am – 5pm on October 29 2015, The Speciality Food Festival is organised alongside Sweets and Snacks Middle East and SEAFEX. The three niche food shows are for trade and business professionals only. General public and persons under the age of 21 will not be permitted entry. Registration is available at the show upon proof of trade status.
Caterer Middle East is the exclusive official publication of the Autumn Shows.
Search our database of more than 2,700 industry companies
