Siegfried Nierhaus, Vice President Middle East, Steigenberger Hotel Group Siegfried Nierhaus, Vice President Middle East, Steigenberger Hotel Group

38. Siegfried Nierhaus, Vice President Middle East, Steigenberger Hotel Group (New entry)

It has been a busy seven months since Siegfried Nierhaus took up the role of vice president, Middle East for Steigenberger Hotel Group.

During the past year, Steigenherger Hotel Group, the ‘legacy’ German chain, has set up its regional office in Dubai and started work on Steigenberger Hotel Business Bay Dubai, due to open in the autumn.

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By the numbers

Number of years in the role: 1
Number of years with the company: 1
Number of operating hotels in the Middle East: 6 hotels (plus three Nile ships)
Number of pipeline hotels in the Middle East: 5

Top inspiration

“I take inspiration from powerful team performances. Few teams have been more successful than the 2014 FIFA World Cup winning German national side. The team inspired me greatly because of their organisation, methodology, team spirit, competiveness and down-to-earth attitude.”