Noel Massoud, Vice President — operations and development, The Middle East, Swiss-Belhotel International Noel Massoud, Vice President — operations and development, The Middle East, Swiss-Belhotel International

31. Noel Massoud, VP — operations and development, The Middle East, Swiss-Belhotel International (last year 27th)

New to last year’s list, Massoud has made significant headway in the region, having been in his role for just 20 months. With 40 years of hospitality experience behind him, including 25 years with InterContinental Hotels Group, Massoud has driven more than 70% growth in development of new hotels and projects, and the company witnessed 150% growth in revenue last year.

As a result of its positive performance in the region in 2014, this year Swiss-Belhotel International announced it would open another 10 hotels in 2015 across the UAE, Saudi Arabia, Qatar, Oman and Iraq.

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By the number:

Number of Years in role: 3
Number of ears in the company: 17
Number of hotels operating in the Middle East: 5
Number of pipeline hotels in the Middle East: 9

Top inspiration

“I would like to thank Mr Marriott, as he has been my inspiration throughout.”