What are the latest trends with regards to spa products?
Myriam Redouane: L’Occitane and Petit Spa customers are looking for increasingly natural products, expressing the will to apply naturally made formulas on their skin. Indeed, good health and a conscious food intake are important factors for many consumers in the UAE. These needs extend to the daily cosmetics routine choices.
Our brand follows the path of a naturally occurring phenomenon. The behaviour of plants often gives an indication of its properties, which are then used to develop extraction processes that allow us to obtain their real essence. Every ingredient is carefully studied to ensure no side effects occur after its application, and is safe over the long term. The testing process is under strict dermatological supervision, in the Clinical Evaluation Laboratory of Marseille (France).
Similarly, sustainability remains one of the main concerns, especially from the local requirements in the region. L’Occitane dedicates its operations to ensure the least environmental impact is caused. The brand created a “Green Technology Laboratory” in 2013 to work on certified natural innovations, reducing the environmental impact of its packaging. This eco-design approach selects materials that are least polluting or already recycled, in turn making use of resources that are renewable.
Hassan El Attar: Spa treatments are evolving and becoming more sophisticated. Instead of receiving a standalone massage or beauty treatment, guests now seek a combination of applications. Commonly known as spa rituals, they are often modelled on authentic applications of traditional cultures from Europe and other remote countries. In this context, concepts based on vital energy are playing an increasingly important role.
However, purely functional packages, customised to the needs of specific target groups (such as mini-vacationers, business travellers and pregnant women) are also gaining appeal amongst consumers. Our series, Hammam Spa, is a perfect example of this concept as it is based on the traditional oriental bath ritual.
Many hotels, as well as spa and wellness resorts, are currently developing concepts with ‘green’ cosmetics series to complement classical brands. Ingredients used in traditional cosmetic products such as silicone, parabens, synthetic fragrances, paraffin and other petroleum products are a taboo in natural cosmetics. Additionally, no genetically modified organisms are used in its making. Neither is there any animal testing conducted in the development and production phases.
The term ‘natural cosmetics’ is not explicitly defined or protected; that is why buyers favour the brands of certified cosmetics because that ensures they have a genuine product. Ada Cosmetics offers cosmetic series that have been certified by recognised ecological institutes.
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