The Chedi Muscat has appointed Lore Koenig as the executive regional director of sales and marketing.
In this role, Koenig will be responsible for the overall strategic sales, marketing and communication of the hotel locally, regionally and internationally.
A German native, she originally joined The Chedi Muscat in 2004 as director of sales and marketing.
After six years at The Chedi Muscat, Koenig returned to Germany to work as executive director of sales at Kerzner International, overseeing brands such as Atlantis Paradise Island, Bahamas, Atlantis The Palm, Dubai, Mazagan Beach & Golf Resort, Morocco and nine One&Only Resorts.
Over the years, she has built considerable experience in the luxury hospitality segment, beginning her career at InterContinental Hotels, where she spent 10 years working her way up the career ladder.
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Following this, she worked at the Hyatt Carlton Tower in London before being appointed as director of sales for Germany, Austria and Switzerland for Shangri-La Hotels.
In 2002, she moved to the Middle East as director of sales for Shangri-La Dubai, the Group’s first opening outside of Asia.
The Chedi Muscat general manager Morton Johnson said: "We are delighted to welcome Lore Koenig back to The Chedi Muscat. I was fortunate enough to work alongside her previously and believe that her commitment and dedication combined with a very strong work ethic will ensure that The Chedi Muscat continues to be the leading hotel in the Middle East.
"Lore already has a relationship with the guests and staff as well as a solid understanding of the hotel and region so I am confident she will quickly become an integral part of the team.”
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