Africa Calling
The growth of Rotana in Africa has “catapulted” according to Kaddouri. The brand has signed management agreements in Marrakech, Rwanda, Angola, Tanzania, Nigeria, and Kinshasa in Congo — marking its first entry in sub-Saharan Africa.
Kaddouri says: “North Africa and Sub-Sahara is really big for us. I think we will be one of the largest players in Africa over the next 10 years.
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“So far, Centro is the fastest moving brand in Africa. A lot of people are travelling to Africa on business and on fairly realistic budgets.
“Except in Dar Es Salaam where we’re opening up a five-star Rotana, and Kinshasa, which is a hotel apartment. the other properties are mainly Centros.”
When asked about the Africa boom, Kaddouri says: “It’s fairly fresh. It’s only the last couple of years there has been a discussion about lack of quality hotels. You don’t need to open five-star hotels across Africa, you need to have good quality, healthy, secure and reliable hospitality.”
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