The new DG Café, a concept introduced by De’Longhi and Sharaf DG, is now open in Dubai.
Located at Sharaf DG’s store in Times Square Centre, coffee lovers are able to get an in-depth look into the different types of coffees that can be made at home using De’Longhi’s collection of coffee makers.
Staff at DG Café are also on hand to offer advice on creating the best coffee at home and can demonstrate to consumers how to use De’Longhi’s range of signature coffee machines.
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Ashraf Khairallah, marketing director of De’Longhi Group, MEIA, shared: “De’Longhi is a veteran in the coffee machine industry, and we pride ourselves on the exemplary and specialised coffee machines we provide.
"Our collaboration with Sharaf DG is a fantastic opportunity to re-enforce the full collection of machines we have to our existing consumers, while also offering new customers the opportunity to try and test our machines. They can see for themselves how easy they are to use, and how delicious the coffee is!”
Nilesh Khalkho, CEO, Sharaf DG, added: “The very experience of seeing the De’Longhi coffee makers at work as they shop is an experience that we feel adds value and helps our customers in their buying decision.”
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